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"MJ Penner Consulting is committed to ensuring your website is an asset to your business, rather than a pretty window dressing."
— Ameet Chagan, CEO Lionheart Finance
Effective Websites, Measurable Results
How high should you set your sites? Even expert marketers may be unclear on how
a website fits into their overall strategy, and this can become especially daunting
if there is a return-on-investment expectation tied to the website itself. Small
and large businesses alike share this need, and we can help.
The Difference Between Internet Marketing
and Web Marketing
Internet Marketing is the process of bringing people to your site. Web Marketing is the process of making sure that once they arrive at your site they have an experience they value.
Web Marketing Pricing and Process
Our Web Marketing Service helps you plan your website around specific objectives. We can then help you create content and organize it to pull visitors deeper into your site, and give them reasons to continuously return to your site. Our Web
Design Service then builds the site, and Web Marketing takes over again. As the site lives on the web, we can determine how to adapt it for maximum impact based on the feedback obtained by monitoring visitor behavior. This is called "web
analytics" and it's a must if your site is going to remain relevant to its audience. Read the article 6
Simple Questions and you will see why.
We invoice based on milestones that are spread throughout the life of the project. We estimate minimum costs by adding 50% to the cost of the Web Design phase, which happens in the middle of the project. This approach to estimating minimum cost is fairly accurate.
To set an actual budget that estimates the maximum cost of the entire project, we consult with you in a planning phase which usually starts at around $500.00 minimum for sole proprietors and small businesses. Corporate customers with multiple product / service lines across multiple divisions can expect this phase to start at around $1000.00, anticipating a site no smaller than Level 3. This cost is already factored into the minimum cost estimates shown above. The planning phase creates a budget for your website, giving us a maximum estimated cost for the entire project. Any Internet Marketing or Search Engine Optimization campaigns that are needed are planned for here as well.
No Internet Marketing estimates are available on this website due the highly unique requirements of every client. We provide highly effective Internet Marketing services as outline here.
The process can be divided into three phases:
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The Planning Phase. Here we consult with you on what it is you want your website to do and how it ties to your business objectives.
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The Build Phase. We design and implement your website.
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The Continuous Improvement Phase. Now that your site is built, the real work begins. You must make sure this website remains competitive, or it could become just another irrelevent electronic brochure instead of an engaging interactive experience. This phase involves web analytics and modifying your site to improve your site based on what your customers and web analysis reports are telling you. This is an ongoing phase. You might take over this phase yourself after we have set certain things in place, or you might have us handle it completely. It's up to you.
So, is it expensive? Well, this is a service designed to maximize your marketing efforts with your website. We believe it is more expensive in the long run to ignore this type of approach and simply rush to the web with a great looking design.
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