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"MJ Penner Consulting is highly creative and easy to work with not to mention the ultimate in professionalism. I'm very glad we found you!"
— Norm Davis, CEO Best Turf West
How Well Do You Know Your Visitors?
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Do you study your website's traffic and review each week where people are going on your site, what pages they visit on their way through, and how many visitors are returning to your site? Without having access to such information, you cannot determine the effectiveness of your website. You spent money getting the site designed and writing content for it. Like any marketing endeavor, you have to be able to measure the results of your efforts to know if a given marketing tactic is in fact paying off. With a web site, understanding your visitation patterns is fundamental to every other marketing activity you perform through it.
Now consider that if you are not reviewing your site's traffic at all, you are
not going to have any visibility into your website’s effectiveness or response
rates and behaviors related to other advertisement. All you'll know is that the
phone is not ringing, e-mails are not arriving, and it just looks like the ad
and the website didn’t work after all.
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H o m e ⁄ In-Site: Do You Know Your Visitors?
